Сontextual advertising

When you search for something in the search engine, did you notice that the first three links to sites, as well as to the right of the general list of sites, show you blocks with links to sites, but highlighted in a slightly muted color?

This is contextual advertising.

Context advertising is rightfully considered the most effective way to attract interested visitors to the site. Why? First of all, due to the fact that it is appropriate. It is shown on the page of the search engine or the site of the advertising network and is shown only to those who showed their interest in the product or service with a search query. Therefore, this type of advertising is clicked more often than on other types of advertising.

Terms: Depending on the approved advertising strategy

 

What is Contextual advertising?

Contextual advertising is a kind of Internet advertising, which is shown depending on the user's search query to the search engine (for example, Yandex or Google), or depending on the meaning of a particular web page.

 

Types of contextual advertising:

 

Dynamics of the contextual advertising market

Today such advertising for many spheres of business is becoming more popular and follows the general dynamics of the Internet advertising market: Over the past 5 years, the growth of this market is at a huge pace and ranges from 10% to 60% per year. In monetary terms, the bill goes to tens of billions of dollars. Companies that used to spend their advertising budgets on television, go to the Internet. Banners, SEO articles, teaser ads have become popular tools to attract customers on the Internet.

But here the alignment of forces has changed in the direction of using contextual advertising, and this is due to its obvious advantages, which we will discuss further.

If before banner and other media advertising was popular in the network, now it is giving up its positions.

 

Advantages of Contextual advertising:

 

Disadvantages of Contextual advertising:

 

Unlike SEO optimization, contextual advertising in the long-term perspective is more expensive. On the other hand, the result of SEO optimization can be seen in 2-3 months.

It is proposed to use only in a professional strategy. The price is from $0,2 per transfer (media context, thematic sites), from 40 cents. Popular sites without specifying.

 

What does the cost of contextual advertising depend on?

One of the most important indicators when using contextual advertising is the cost of a click.

 

The cost of a click is directly affected by:

 

The niche in which contextual advertising is placed. For example, traditionally expensive and competitive niches are: business, finance, medicine, construction. In these topics, the cost of a click can be from $10 to $150. Niches with lower competition are: hobbies, entertainment, cheap goods (consumer goods) with an average price per unit of goods from $0.05 to $5. Please note that the contextual ads in a particular niche are displayed on the basis of the auction. That means that who will pay more for their ad, and that will promote the search engine to the most clickable (effective places).The cost of contextual advertising in this case consists of the aggregate price for all clicks of your advertising budget.

 

A way of setting up an advertising campaign. Usually contextual advertising systems, when creating an advertising campaign by default, offer you to use the "maximum efficiency" strategy. This means that your ads will be broadcast on the most expensive places in search results and appear where the probability of a transition is the highest. Accordingly, and the price of the click will be at the highest. This is not always justified, because for the same money you can get more clicks by simply optimizing the settings of the advertising campaign when creating it. To reduce the cost of a click, you need to know how to properly configure contextual advertising. hen in any, even the most expensive niche, you can receive referrals to your site at the lowest possible price. In this case, the quality and volume of traffic will be preserved.

 

However:

This type of advertising does not work in all niches of business and requires special knowledge to get high feedback from it.

Professionally set up an advertising campaign will help you directories - specialist in contextual advertising, if you are new to this topic.

This advertising can be used as the only tool for attracting customers on the Internet, and combining it with other types of advertising.

Ценовой диапазон

Minimal package
from 150$
1. Analysis of demand.
2. Analysis of competitors.
3. Creation of a media plan.
4. Setting up advertising.
5. Search advertising.
6. Banner advertising.
7. Display advertising.
8. Retargeting.
9. Display on thematic partner sites.
10. Mobile advertising.
11. Dynamic settings.
12. Individual settings
Recommended package
from 500$
1. Analysis of demand.
2. Analysis of competitors.
3. Creation of a media plan.
4. Setting up advertising.
5. Search advertising.
6. Banner advertising.
7. Display advertising.
8. Retargeting.
9. Display on thematic partner sites.
10. Mobile advertising.
11. Dynamic settings.
12. Individual settings
Individual package
from 1000$
1. Analysis of demand.
2. Analysis of competitors.
3. Creation of a media plan.
4. Setting up advertising.
5. Search advertising.
6. Banner advertising.
7. Display advertising.
8. Retargeting.
9. Display on thematic partner sites.
10. Mobile advertising.
11. Dynamic settings.
12. Individual settings

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