Landing Page Development

Perhaps the words "landing page" you heard often enough. Many of your acquaintances and your marketing experts advise creating such pages of your business. But constructive information about what it is, and in which cases it is effective and whether it is necessary for you, it is practically impossible to find it.

Terms: 7-10 days

 

The first acquaintance with the landing page

Landing Page is a mini-site in the form of a single page where a potential buyer is led from an advertising block (contextual advertising, search query, targeted advertising from social networks and so on). An important characteristic of Landing Page is the final action of the visitor - filling the order form, preliminary application, asking a question and so on. In the end the customer receives a potential client contact. This is the goal of any landing page.

 

Goals of the Landing Page

In our time, the abundance of information makes it necessary to create more and more accurate and subtle methods of presenting information and converting information into action, potentially leading the client, the customer or the buyer of services or goods. The main postulates of these methods are as compact as possible to convey information in text and visual form, use large headlines, a simple illustration and infographics. The purpose of Landing Page is in 5-7 seconds to interest the visitor and make him fill the form, leaving his contact details.

Landing Page is optimized exclusively for the necessary key requests, discarding the rest of the company's services. This contributes as accurately as possible to lead potential visitors from search engines and bring information in the fastest way.

Landing page ultimately is a kind of collector of potential customers. This is the main goal of Landing Page - to collect the leads (Potential clients of landing pages)

 

The sources of transition to Landing Page and receiving of new “leads”:

 

Types of leads:

Consumer - focused on collecting information about a potential buyer;

Target - focused on the response actions from the buyers (purchase, order).

 

Leads include:

Actually, why we describe in details the leads it is because they are the main aim of Landing Page. And in English, it would sound like this: landing pages lead potential customers.

 

Scheme of Landing Page work

Classic sales funnel

 

What Landing Page consists of

 

Advantages of Landing Page

 

Disadvantages of Landing Page

The specificity of Landing Page is to provide the visitor with minimal information about the product. In some cases, this may cause user mistrust.

Ценовой диапазон

Minimal package
from 300$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services
Recommended package
700$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services
Individual development
from 800$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services

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