Landing Page Development
Perhaps the words "landing page" you heard often enough. Many of your acquaintances and your marketing experts advise creating such pages of your business. But constructive information about what it is, and in which cases it is effective and whether it is necessary for you, it is practically impossible to find it.
Terms: 7-10 days
The first acquaintance with the landing page
Landing Page is a mini-site in the form of a single page where a potential buyer is led from an advertising block (contextual advertising, search query, targeted advertising from social networks and so on). An important characteristic of Landing Page is the final action of the visitor - filling the order form, preliminary application, asking a question and so on. In the end the customer receives a potential client contact. This is the goal of any landing page.
Goals of the Landing Page
In our time, the abundance of information makes it necessary to create more and more accurate and subtle methods of presenting information and converting information into action, potentially leading the client, the customer or the buyer of services or goods. The main postulates of these methods are as compact as possible to convey information in text and visual form, use large headlines, a simple illustration and infographics. The purpose of Landing Page is in 5-7 seconds to interest the visitor and make him fill the form, leaving his contact details.
Landing Page is optimized exclusively for the necessary key requests, discarding the rest of the company's services. This contributes as accurately as possible to lead potential visitors from search engines and bring information in the fastest way.
Landing page ultimately is a kind of collector of potential customers. This is the main goal of Landing Page - to collect the leads (Potential clients of landing pages)
The sources of transition to Landing Page and receiving of new “leads”:
- Teasers, banners;
- Advertising articles;
- Forms with fields;
- Mailing services;
- contextual advertising;
- Targeting advertising.
Types of leads:
Consumer - focused on collecting information about a potential buyer;
Target - focused on the response actions from the buyers (purchase, order).
Leads include:
- Filling in the form, questionnaire;
- Registration on the advertiser's website;
- Order registration;
- Calculating the order.
Actually, why we describe in details the leads it is because they are the main aim of Landing Page. And in English, it would sound like this: landing pages lead potential customers.
Scheme of Landing Page work
Classic sales funnel
What Landing Page consists of
- The landing page, in fact, is a one-page site. Mostly, without menu at all, but it characterized by a step-by-step looking, and understanding the sense gradually. As a result, the page leads the visitor to the form which will contain the information about the potential client.
- Headline, product or service slogan, company logo is not very important.
- A short paragraph of the text describing the essence of the service, the product;
- Motivation to read more about the service or product, usually a large button, by clicking on which the page scrolls to a more detailed description of the service or product;
- A detailed description of the essence of the service. Often used large and simple infographics, small paragraphs and large headlines, simple illustrations;
- Motivation to find out the cost of a service or product. Perhaps immediately go to filling out the pre-order form, subscribing to the product newsletter and so on;
- Form or a mini-form, filling out which we will receive a potential client;
- Minimum of other contact information, except form and phone;
Advantages of Landing Page
- Narrowing of the advertising offer of the necessary audience, allowing to increase the interest of the potential client;
- Ease of navigation on a single page (visitor's attention is concentrated on the product);
- Technical simplicity of creation and ease of content change (there is no need to conduct works on search optimization of the entire site);
- Fast loading due to the minimum number of heavy elements and graphics;
- The possibility of creating in a few days;
- The possibility of placing several Landing Page on one domain;
- Convenience of collecting statistics. Changing one Landing Page, you can trace the impact of content and graphics on the conversion of the page;
- The creation of a client base in the process of functioning Landing Page, on which there is usually a form of feedback (name, telephone, e-mail, etc.). Further work with the visitors who left their coordinates allows you to achieve sales growth of up to 30%.
Disadvantages of Landing Page
- The need to create separate pages for individual products or services, which increases the necessary budget for the project;
- If the page is created to sell a particular product in large amount within the framework of the action from the manufacturer, then the brand name is published on it. The user can go to the manufacturer's site and make a purchase bypassing Landing Page;
The specificity of Landing Page is to provide the visitor with minimal information about the product. In some cases, this may cause user mistrust.
Ценовой диапазон
Minimal package
from 300$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services
Recommended package
700$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services
Individual development
from 800$
1. Product analysis
2. Analysis of competitors
3. Analysis of demand on the Internet
4. Optimal sales scheme
5. Basic design
6. Unique design
7. Template software part
8. Self-written unique code
9. Adaptive multi-screen layout
10. Simple and convenient admin panel
11. Order through email
12. Online payment
13. Copywriting
14. Primary site filling
15. Primary Search Engine Optimization (SEO)
16. Installation of site counters
17. Primary setting of site counters
18. Registration of a domain name (if necessary)
19. Security certificate (SSL) - if necessary
20. 3 months. Hosting
21. 6 months. Hosting
22. 6 months. Warranty service
23. 12 months. Warranty service
24. Individual site services
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